What is CSCM certification?
‘Certified in Supply Chain & Marketing’ (CSCM) designation positions your expertise as a supply chain and marketing practitioner with up-to-date industry knowledge and skills. To earn your CSCM certification, you must successfully complete Post Graduate Diploma in Supply Chain Management (PGDSCM) and Post Graduate Diploma in Marketing & Brand Management (PGDMBM). At BISCM, you can complete the diplomas in any order you like. When you complete both PGDSCM and PGDMBM, you become automatically eligible to claim your CSCM certification at no extra cost!
Why CSCM certification?
CSCM certification awarded by BISCM demonstrates your competence in two interrelated fields of business operations. Supply chain management traditionally has focused on sourcing components, materials and other supplies as well as distribution. Marketing plays an increasingly important role in the process. Marketing balances supply chain management by providing essential demand information and building the relationships that help improve the efficiency of supply chain operations. As a certified professional in supply chain and marketing, you will be in a better position to see the bigger picture and assimilate the interconnected (and/ missing) ‘dots’ between your organisation’s supply chain and marketing.
Supply chain management stresses the importance of coordination and collaboration with channel partners. This increasingly blurs the lines between companies and suppliers. Marketing plays an important role in building the relationships between the parties through communication and support programmes. That, in turn, helps to build a culture in which all parties interact and participate in business development programmes that contribute to improved customer service.
In a collaborative relationship, supply chain partners contribute to high levels of customer satisfaction and help to make a company the preferred choice for customers. Marketing provides information on products and availability, prices, order tracking, incentives, marketing campaigns and sales information. This increases understanding of market demand and marketing initiatives, which in turn improves supply chain planning.
When supply chain partners have the right level of market awareness, they can deliver added value and play a proactive role in providing products and services. Marketing team can design programmes to help supply chain partners grow their own business and make it easier for members of the supply chain to work together. BISCM certification helps you understand and subsequently implement the core marketing concepts in the context of your own supply chain and that of your channel partners.
Marketing can help distribution partners benefit directly from the strength of a company brand. The brand differentiates a company from the competition when it communicates with potential customers. Marketing also can support resellers by driving business in their direction. This can be as simple as generating leads or running joint marketing campaigns. BISCM certification gives you the opportunity to gain the applied knowledge of brand management and thus benefit your marketing and supply chain teams.
Marketing provides an essential balance in supply chain management. It helps companies and their partners become more focused on customers rather than on the production process. By improving communications, support and collaboration, marketing helps increase supply chain efficiency and create a single extended enterprise with a strong competitive edge. CSCM certification prepares you with the right foundation to appreciate and create this much-needed balance.